Marketing: Way too important to be left to professionals

Ok--I'm back to stalking Seth Godin's blog ;-). I've tried to stay away from it because every time I go there I find 5 or so posts that I want to write about, and then eSoup starts looking like "Seth Godin's other blog".

But I'm off the wagon, so here's another post referencing the marketing mastermind that is Seth Godin.

In his post, The accidental marketer, Seth points out that some of the most successful business ventures are conducted by amateurs.

I mean, the folks with the successful ventures are professionals at something (whatever their business is), but they don't have formal training in marketing and design, which everyone knows are critical to any business' success.

Whatever we amateur marketers lack in the way of formal training we make up for in passion and vision. And guts. Let's not underplay the importance of having guts.

Passion, vision and guts can compensate for lack of marketing training and elevate an online enterprise from floundering to flourishing. Seth's words-o-wisdom:

"Every person is a marketer, and anyone crazy enough and passionate enough to start something is definitely a marketer. It's not great programming that turns one Net company into a success while another flounders. More often than not, it's about how good a job the amateur running the marketing and design did."

(I've always had the feeling that this was the case, but it makes me feel so good to hear Seth, a professional marketing mastermind, point this out.)

Comments

[Tracy Monteforte]

Hi Sharon!

I found your blog from an email post from Andy Wibbles where you talked about trackbacks. So I thought I'd check you out and glad I did! I love the looks and content of your blog so I'll subscribe to your feed.

Also, I may be contacting you soon about your services as VA. We own a virtual Internet business and I always need more help!

I'm copying Andy's Shut up and Write Day idea next Tuesday only I'm calling it Dig in and Dial Day. If any of your readers have been putting off making sales calls (or any kind of calls) they're welcome to join us. The more the merrier! We'll have team accountability and free coaching throughout the day. Details are on my blog:

www.thepowerline.typepad.com

Thanks for all you do!

Tracy PowerGal Monteforte
Co Founder
WTPowers.com