Sometimes it's not the idea that's the most valueable thing, but the execution of the idea.
We see this all the time in the blogosphere and in the business world--folks who take very simple ideas, and with soul, talent, and vision, find a way to turn something superficial and boring into a work of art.
As I watched this video of Alanis Morissette singing the Black Eyed Peas song "My Humps", I was transfixed. To think that such a haunting performance could come from a song that has lyrics like, "What ya gonna do with all that junk inside your trunk?" An absolute genius satire/parody.
Obviously Alanis understands that real memories are created by surprises.
I know it's funny too, but no kidding, it's mesmerizing the way she sings it. What do you think?
Update: I liked this video so much that I wrote up a post over at 901am that somehow combines Seth Godin, knitting, and Alanis signing "My Humps". It's called "HowTo make a ho-hum blog more memorable: Alanis sings "My Humps".
What can I say-- I'm trying to impress my 901am editor with some really hard-hitting journalism. ;) Watch out Katie Couric!
Oh, and BTW, this was more "news" broken via Twitter (Thanks Andy!)
(I think I'm getting a bit loose with the term "news" these days.)