Does anyone else besides me find search engine optimization (SEO) fascinating?
I don't think Andy markets himself as a SEO expert, but it's becoming evident that he's really, really good at it. It blows my mind that he hasn't posted on Coachamatic.com for 2 years or so, yet he's still getting 1,600 hits a day at that blog. That's crazy. I would kill for even half that # of hits a day. No new material for 2 years, but Google keeps on sending traffic his way. Amazing.
So, let's add up everything Coachamatic has going for it SEO-wise:
- It's a 4 year old blog, so Google gives it lots of respect in the search engine rankings.
- We'll have about 30 bloggers posting 2 times a month. That averages to 2 posts a day, every day. (Google rewards prolific posting.)
- We've done a bunch of keyword and Technorati tag research to plump up the categories, the category descriptions, the slugs, and the tags to make it so that what folks are typing into the search engines is the same stuff we have on the site.
- Andy is giving the coaches some pointers on how to make their posts Google-friendly (write straight-forward post titles, use appropriate tags liberally, put the post within as many categories as possible, fill in the optional exerpt area, write with a keyword mindset, etc.).
- And so many more things that go over my head at this point.
This is all the behind-the-scenes techie stuff. This doesn't even cover the personal impact this blog will have in the coaching community. Although Coachamatic is all about coaching, all of the coaches are different, so the span of topics and appeal to readers is pretty much limitless.
It's a grand experiment, but considering that this blog is already strong and healthy and getting good traffic, I can only image that all our efforts will produce amazing results. We'll see. I can't wait for the official "grand opening"!
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