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How To Market A Book Online: Step 6, Virtual Book Tour

A virtual book tour is a very cool idea. Instead of traveling from bookstore to bookstore in your area or across the country, you make things "virtual" by visiting different communities on different websites and doing live webinars. 

Here are some of the forms a virtual book tour may take:

• Guest posting on people's blogs. These would be blogs that you have researched to have readerships that might be interested in your book. 
• Doing interviews with bloggers and then the interview is posted on their blog. 
• Doing a live webinar (as mentioned above). This is like doing a seminar on the web where people can see you and hear your voice. 
• Doing a free online class, either over a conference call or via a webinar. The idea is that people will be drawn to the free class because of the value that you offer. That also sets you up perfectly to make sales for your product. (It's sort of like when Home Depot does those free classes for home improvement projects, and then you end up buying your supplies from their store!)
• Being interviewed on people's podcasts and videos.

How To Market A Book Online: Step 5, Social Media

We're all the way to step 5 of implementing an online marketing campaign for a book you're trying to publicize. I know there are a lot of steps, but keep in mind that you don't have to start all of them at the same time--you can work up to these, and add each step when you're ready. 

This step is actually an easy one-- You have just two things to do:

1 - Set up a Facebook page for yourself or the book.

2 - Also, set up a Twitter account for the book. The Twitter account will need to be regularly updated--updates are very short though--no more than 140 characters are allowed. A few updates a week should do it.

How To Market A Book Online: Step 4, Your Newsletter

Have you ever had a book that you wanted to publicize online, but you just weren't sure how to go about it? 

For a newcomer, it can be pretty overwhelming when you hear people telling you you need to be doing all sorts of things, may of which sound over your head technically. 

I have worked with lots of regular everyday people and have taught them how to do online marketing, and I guarantee that you don't have to become a SEO wizard in order to get more traffic to your website.