eSoup

Cashing In On Pluto's Cosmic Downsizing

Despite the sucker punch Pluto has taken from the world's leading astronomers, it looks like the little ex-planet is rallying in the arenas of public approval and e-commerce.

When the news hit that Pluto had been demoted from a full-fledged planet to a mere dwarf planet, earthlings showed their support by lining up to buy Pluto-inspired t-shirts, bumper stickers and memorabilia.

Starbucks' Secret Cheapskate Menu

I have known for a few years that Starbucks had at least one secret menu item, and by secret, I mean that it's not posted on their menu board.

I learned this when my mother made her first trip to Starbucks, and, being put off by the "Tall", "Grande", "Venti" measurement system, asked a Barista if she could simply have a "Small".

Coachamatic--Brewing up some major traffic

Does anyone else besides me find search engine optimization (SEO) fascinating?

I don't think Andy markets himself as a SEO expert, but it's becoming evident that he's really, really good at it. It blows my mind that he hasn't posted on Coachamatic.com for 2 years or so, yet he's still getting 1,600 hits a day at that blog. That's crazy. I would kill for even half that # of hits a day. No new material for 2 years, but Google keeps on sending traffic his way. Amazing.