First let me say that I don't have any book publicity horror stories of my own, but I can start us off with a happy book publicity tale which I'll try to spook-ify as best I can. ;-)
Once upon a time, I was supposed to be coordinating publicity for Andy's book Blogwild!.
I say "supposed to be" because I don't think he really needed anyone to try to get him publicity. It seemed like journalists and major newspapers and magazines just miraculously "found" him.
While I was researching and writing to hosts of obscure internet radio shows trying to get him some air time, he would IM me to say, "I'm on the phone with 60 Minutes!" or "USA Today called," or "The Wall Street Journal just put me on their 'must read' list".
Mind you, none of this publicity was solicited. They just "found" him via his blog or other interviews he'd done.
I think that he's been so successful with garnering major publicity because he laid the ground work for a marketing machine years and years ago (before his book was even published) when he started his blog and got his name all over the internet.















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