The Meaning Of The Web In 3 Words: Mr. Splashy Pants

Lately I've been pondering 3 seemingly unrelated internet-y things:

• How addictive my fave site Cute Overload is (truly, I cannot stay away from it. It's like an adorable form or crack or something)
• What makes content turn "viral" on the internet, and what can we learn from those folks who manage to hit the viral marketing yummy sweet spot?
• How can the immense power of social media be used to impact and improve the real world?

Well, in a really unbelievable cosmic coordination of events, today on Servant of Chaos I find all of these ponderings addressed in 3 simple, silly words: Mr. Splashy Pants...