I'm going to be starting with a new client soon, and I had asked him "Do you know what you'd like my sig line to be?" (for when I send out email representing his business.)
This cool, laid back guy (I only work with cool, laid back guys ;-) ) told me, "Nope, come up with something fun and original :)"
So, I've been enjoying trying to come up with a really cool sig line.
I'm actually a bit ashamed to tell you how much time, energy and enthusiasm I've put into this quest for the perfect sig. (I am such a geek at heart! ;-))
Coincidentally, this evening, as I was following some of Gavin's links, I found Kevin Dugan's blog and his post "Stop Email Signature File Abuse!", and of course it got my attention.
I thought you might enjoy Kevin's top 5 sig line pet peeves (my comments are in green):
"1) Script Font: Using script font for your name as if you really wrote it yourself. That’s so cute. Not. (What about those sig lines that have the actual signature of the person? I guess it's inserted as a graphic. You're not fooling anyone--we know you didn't sign the email!)
2) ASCII Text Art: It’s ugly. See? (I wouldn't even know how to go about creating digital "art" like this. This is why I'm stealing Kevin's image.)
3) Any List: It’s a sig file, not a resume. And I don't care if you rode in the same elevator as Seth Godin. (Yeah, at no point should the sig line be longer than the email itself. )
4) Cheese: Automatic calculators tracking how old your kids are and any other related cheery, personal sap. (Again, over my head on the technology, thank God.)
5) Quotes: I don’t care who said what. It doesn’t make you cool or smart anyway. (Guilty as charged. Changing it right away...)
Less is more. We just need basic contact info. Thanks."
Hee hee--that cracks me up. Yeah, we seem to be getting away from the old school "let me show you a piece of my soul" sig lines, and more into the "just give me the damn info" ones.
From looking at Kevin's comments for his post, other no-no's are:
- embedded backgrounds, graphics and fonts (us folks with plain text emails never get to see 'em anyways)
- attached vCards (with or without your birthday included)
- anything that makes the sig file appear as an attachment
and let me add a few of my own...
- I also hate it when folks try to turn their sig
line into a commercial to try to get you to go to their website--does
this ever work? Who falls for that?
- And those people whose sig
lines go on forever (I guess this would fall under the "Any List" sigs), as they tell you every contact under the
sun: Here's my home phone, cell phone, work phone, the
URLs of every one of my websites and blogs, my Ryze, MySpace, and LinkedIn pages, fax, email (even tho you obviously have their email cuz
they just sent you an email), home address, and the IDs for every instant messaging tool in existence: skype, AIM, ICQ, MSN, Yahoo --Geez, it's just too
much info!
The gist--less is more. Too much info is annoying.
If you'd like to express your personality or share your philosophy of the world, do it on your blog, not your sig line.
I appreciate these guidelines. This makes it so much easier for me to create my new sig now.
Do anyone else have any other sig line pet peeves?
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