Because most companies send their big customer appreciation gifts during the holidays, I think it's smart to do the opposite of that.
I give clients gifts at other times of the year, when they aren't really expecting them and when other companies aren't also sending gifts. It makes a bigger impact and makes you stand apart from the crowd. It also shows that you're paying attention to them as individuals. It takes extra consideration to remember special personal days than it does to remember December 25.
When I start with a new client, I have them fill out a Client Profile where I ask them their birthday, the date they started their business and their wedding anniversary. I also make a note of the date we started working together. I give them little gifts on these special anniversaries and whenever I happen to see something that I think they'd like. As we're working together, I keep my ears open for things they say that clue me into gifts they'd appreciate. It takes more work and closer attention to detail, but it's fun and extremely gratifying! And, most importantly, it makes the client feel special.
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